Woody Point Music Festival Case Study free essay sample

Introduction With its inception in 2004, the Writers at Woody Point Festival have become an ever increasingly popular annual literature festival for Newfoundland’s west coast. The festival has grown each year and has now reached the point where council believes a formal marketing strategy and plan is necessary for the festivals short and long term economic sustainability in the ever-increasingly competitive literature festival market. To create the marketing strategy for the festival, analysis will include looking at the events strengths and weaknesses, as well as its opportunities and threats in its external environment. Viable options will then be considered that will dismiss managements concerns, which will further be explained through specific recommendations for both short and long term for management to implement for the festival. Analysis In this next section S. W. O. T analysis will be used to analyze the festivals strengths, weaknesses, opportunities, and threats which will provide the framework that the recommendations will be based upon. We will write a custom essay sample on Woody Point Music Festival Case Study or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page The festival has many strengths that have enabled its continued success since its infancy. The location for the festival alone is a great strength as it takes place within the popular Gros Morne National Park which provides a setting of amazing natural landscapes, and spectacular scenery for the event. It is apparent that the festivals majority of customers are locals from nearby communities, which is great as it shows the festival has the support of the nearby communities, and does not rely on visitors from afar or out of the providence. The strong focus on community can also be seen within the festival as there are various local artists, musicians, and writers showcased along with the numerous local programs and collaborations with local arts groups, including the: Theatre Newfoundland and Labrador, Gross Morne Summer Music Program, and school outreach programs. Another key strength for the festival is the increasingly growing support and fundraising received from large corporate businesses, government, and local businesses. This is beneficial for the festivals future long term because it will help provide the economic sustainability to continue growth and operations that management is concerned about. The last strength is the festivals continued support from local volunteers, including the board of directors and event coordinator who volunteer their time for organizing the festival. This allows the festival to allocate more money from the surplus each year towards marketing, and any other ventures it may want to expand into. Weaknesses in the festival are problematic to management and should be handled cautiously. The sheer growth that has occurred in previous years has put a burden on the festivals facilities, including limiting ticket numbers. By limiting ticket numbers for the festival, the organizers are capping their growth potential, which can affect the future potential to penetrate the market. Ticket prices which have remained constant since its first year should be reevaluated to reflect the increasing demand. Another key weakness affecting the festival is the lack of sufficient nearby lodging for it’s out of town guests. By not having enough lodging nearby for out of town guests, interested potential customers may be turned off and decide not to attend the festival, as well risk festival numbers for the scheduled nightly activities. Opportunities for the festival will allow the festival to continue to develop each year, and penetrate the market. The festival which takes place at a national park could attract camping families to attend the festival by promoting it as a key travel destination for those travelling in recreational vehicles. Next, the scheduling of more music concerts for the younger crowds also would be a great new opportunity the festival can use to expand future growth. The younger crowds who may have only been interested in music, may appreciate and become interested in the book readings as well. The festival which already receives funding from major companies, can seek out new music focused company sponsorships that will provide aid for the costs of the concerts. The last opportunity for the festival includes the role it can provide in educating the local youth about local cultural music, theater, and arts. Many may grow up to have a strong appreciation towards their own communities’ festival. Threats for the festival should raise concern as they can affect future outlook and growth potential. An immediate threat is the competing reading festivals in the area and country during the summer months of July and August. These other festivals can greatly affect numbers for the Writers at Woody Point Festival as potential customers may choose to attend, and spend money travelling to these other venues throughout the year and summer months. Another threat is the uncertainty of having to rent out the Woody Point Heritage Theatre each year. A competing festival or event could rent or even buy the theatre therefore taking away the venue of the festival, or charge a ridiculous amount to rent. The relative age of returning customers may also pose potential threat for festival organizers as they target younger crowds with music concerts, they may give grief and thus upsetting the customers there for the book readings, which is the festivals primary source of revenue. The analysis above has made it apparent that the festival has/ need of; outgrown its current facilities and needs more room, current ticket prices need to be restructured, secondary revenue streams created, need to continue contributing to the economic development of the Woody Point area. Possible Options The first strategy would see the festival shift demographics and focus more on making the festival family friendly. The location of the festival is in a national park which would make it seem practical to attract camping families in the summer months of August. Festival packages and passes will be created that will allow a small discount to those campers in the park that attend the festival for one day, three day, and full week periods. More activities will be created for the demographic through offering movie screenings in the evenings, large social camp fires where all ages could roast marshmallows, and even story tellings’ by the festivals famous book reading authors. More readings will be done under large party tents and outdoors, in addition to the readings already at the Woody Point Heritage Theatre, and Woody Point RCL building with a small portion of ticket sales being donated to the local Gros Morne schools. The second strategy would not see the shift to appeal to camping families, but appeal to the younger 18-35 crowd interested in attending music concerts. Concerts will be held at the Heritage Theatre and on the tour boat, every evening. The concerts will not only include local artists of Newfoundland, but offer a variety of folk, jazz, and celtic. Passes for the music concerts will be available separate for those music goers who are only interested in seeing a concert, as well as bundled as a package for book reading events for those interested in both. In addition to all of this, more readings will be done under large party tents outdoors, in addition to the readings already at the Woody Point Heritage Theater, and Woody Point RCL building with a small portion of ticket sales being donated to the local Gros Morne schools. The third and final strategy would be a combination of the two previous strategies. The festival will be extended to become a full week-long festival. The festival will still promote the book readings to be its primary source of attraction, but will now appeal to families and music goers as well. There will be activities for each demographic, whether its individuals and couples interested in book readings, young adults interested in music concerts, families interested in spending time with themselves and/or being around other families. The festival will have package deals that will combine all activities into one package deal. Rationale for Choosing Strategy 3 Strategy 3 best fits the decision criterion which is as follows: What is the market size and growth rate in each of the alternatives? Does the alternative target the correct market segments? Does an alternative give any unique capabilities that give the festival a competitive advantage? Strategy 3 appeals to multiple markets so the growth potential is huge, and in not relying on one specific market, there are no limiting factors to the festivals growth. This strategy not only targets the correct market segments, but allows diversification for the festival to expand and create multiple revenue sources. It appeals to more people, rather than just targeting those who are interested in book readings. And also offers more activities to participate in, therefore giving the customer more reason to stay and attend another day, three days, or full week thus increasing revenue. This strategy also gives the festival a competitive advantage because it now appeals to three specific markets, without compromising the traditional book readings. Recommendations Short Term: The festival should approach Gros Morne National Park and arrange 30-40 camp ground and RV sites to be reserved for the festival immediately. As well as book the Heritage Theatre, tour boat, and Royal Canadian Legion building for the week of the festival in August. The venue will take place at all of these locations throughout the week long event, and is crucial for the festivals success. Lodging will be made available for those with recreational vehicles, and camp sites for those who choose to stay in a tent, alleviating the past strain on hotels, which festival organizers should anticipate will become booked. To help with this and parking congestion, shuttle buses to and from the hotels to the event should be offered for their guests. The next recommendation would be to overhaul the ticket pricing and membership model. Box office revenue since 2004 has increased 38% annually for the last 7 years, while memberships respectively have increased 121% annually. This is the motive for raising tickets to $25 per event, and offer packages for those interested in partaking in the festivals week long festivities. These packages should be broken up into one day, three days, and full week packages priced at $75, $180, and $375. These prices are based upon the average estimate of 3 shows a customer will see throughout the day. Lastly for pricing recommendations, the festival should get rid of the $10 Supporters membership immediately by offering those who supported entry to an event of their choosing. Memberships for the Sustaining and Patron groups should be combined into one class called Elite, which would include both a signed poster of the festival writers and musicians, as well as a painting done by a local artist. This membership will include reserved tickets to events for all members of Elite which will be priced at $850. A new membership called Advantage should be introduced that will only include reserved tickets to all events, priced at $350. The music concerts which will take place at the theater will occur each evening after the last book reading. Concerts will feature 1-3 acts and include local artists from Newfoundland, and a variety of folk, jazz, and celtic music. The admission for the concerts will be the standard $25, and are included in all of the package and membership deals. The festival has shown that it can generate more than enough interest without spending copious amounts of money on advertising. However, the festival in addition to its current promotional efforts should focus on setting up posters in more truck stops, gas stations, and bars in the surrounding areas. And one last final short term recommendation would be the festival should create an annual award to be handed out to a writer that makes a reading at the festival. It could be named the â€Å"Woody Point Writer of the Year†, corporate sponsors could be involved and commission a trophy to be made by a local craftsman to be handed out to the winner. This would serve as a really exciting culmination to the festival and prove to make the festival more exclusive. Long Term: The festival should continue to pursue affiliation with corporate sponsors like Scotiabank, Random House, The Globe and Mail, and other small companies; this will both create new profitable relationships within the festival and will create more exposure for the festival on the national stage. This will also attract the bigger named authors to travel to Woody Point to participate in the festival. Also with the continued growth and success of the festival, organizers should seek to purchase its own private establishment and land. When the festival accumulates enough surplus it should purchase the Woody Point Heritage Theater and offer readings, and concerts throughout the year. This will help build strong brand equity for the festivals already strong reputation.

Fredrick Douglas vs. Huckleberry Finn Essays

Fredrick Douglas vs. Huckleberry Finn Essays Fredrick Douglas vs. Huckleberry Finn Essay Fredrick Douglas vs. Huckleberry Finn Essay Essay Topic: The Adventures Of Huckleberry Finn Frederick Douglas Essay In the Narrative of the Life of Frederick Douglas, and In the Adventures of Huckleberry Finn, both authors portray a similar view on slavery and the people in the South. In both pieces of literature, the main characters had no parental guidance, and both began as being slaves to cruel slave owners. One difference that occurs between the two is that in the Adventures of Huckleberry Finn, the people who do ad things are punished, while in the Narrative of the Life of Frederick Douglas, many cruel people get away with their crimes. In Mark Twains novel, the Adventures of Huckleberry Finn, Husks childhood is lonesome. He has no parental figures to assist him in making good choices in his life. His mother was dead and he was never able to meet her, while his father was a drunk. HIS father was away most of the time and rarely paid any attention to him. This lack of appreciation could easily make a young child feel unwanted and make It worse In the life of a slave. Especially since he was mistreated by his slave-owner as ell. In the Narrative of the Life of Frederick Douglas, Douglas was forced to grow up with no identity and not knowing who his father is. This is difficult for a young child to comprehend, especially since he was surrounded by white neighbors and friends who were all aware of their fathers identities. : More importantly, Douglas was forced to grow up without the nourishment of a caring mother because they were separated when Douglas was still a very young boy. Both these authors are trying to show the audience the hardships that African Americans were forced to go through. Also, they re attempting to portray how cruel the white people were and how unequal the two human beings were. The character Houck, from the Adventures of Huckleberry Finn, was enslaved to a harsh woman named MISS Watson. She was an extremely mean and Ignorant slave owner who forced them to work terrible hours and assist her in everything that she does. Similar to that, in the Narrative of the Life of Frederick Douglas, Douglas first master was Mr.. Anthony, who was a very ignorant man because he treated his slaves like trash constantly whipping them and beating them. Also, since they lived on a limitation the slave-owner was most likely not one to remember their names or even know of some of his slaves existence, but only by the mass number he had obtained. Both pieces of literature had an astonishing similar way to describe the southerners, as the bad guys, which Is true because of the way they mistreated the humans working for them, but In an offs persons point of view, slavery was common and known to be a way of life. Some people knew that It was morally incorrect what they were doing, but since It was so convenient, they attended religious events to help hem feel better and not feel so guilty of their actions. Lastly, the main and most frustrating difference between the fictional, the Frederick Douglas, is the result of the actions that the bad people did. In the Adventures of Huckleberry Finn, the imposter for the Duke of Bridgewater and the imposter for the dauphin, King Louis Wigs son, are punished for their crimes. In the Narrative of the Life of Frederick Douglas, there were many people who got away for their misdeeds including murder. For example, when Douglas was young and lived on the plantation, he saw Demy, another slave, go into a creek to soothe the pain room being whipped, but when Mr.. Gore, the overseer, counted to three and Demy did not respond, he shot him right there. When he was questioned by the land owner, Mr.. Gore said that the slave was a bad example. Another incident where the slaves were mistreated was when Douglas lived in Baltimore. He witnessed the Hamilton family beating their two slaves, Henrietta and Mary. An investigation was to be held, but no one had it enforced and so the Hamilton family was able to live their life free and no pay the consequences for their actions. This shows how painful the Ruth is about real life and how in fictional stories the bad guys always receive their punishments, while in real life some people are able to get away with their crimes. The comparison that Mark Twain and Frederick Douglas make in the Narrative of the Life of Frederick Douglas, and the Adventures of Huckleberry Finn, about the way the southerners treated slaves with inequality and cruelness shows how life could have been difficult if you were born in this time period. Mark Twain, though, describes his fictional stories as to what we wish them to be and not as to how they occurred all of the time.

Biography of Marcel Duchamp, Modern Art Revolutionary

Biography of Marcel Duchamp, Modern Art Revolutionary The French-American artist Marcel Duchamp (1887–1968) was an innovator, working across mediums such as painting, sculpture, collages, short films, body art, and found objects. Known as both a pioneer and a troublemaker, Duchamp is associated with several modern art movements, including  Dadaism,  Cubism, and  Surrealism, and is credited for paving the way for  Pop,  Minimal, and Conceptual art. Fast Facts: Marcel Duchamp Full Name: Marcel Duchamp, also known as Rrose Sà ©lavyOccupation: ArtistBorn:  July 28, 1887 in Blainville, Normandy, FranceParents Names: Eugene and Lucie DuchampDied: October 2, 1968 in Neuilly-sur-Seine, FranceEducation: One year of school at the Ecole des Beaux Artes in Paris (flunked out)Famous Quotes: The painting is no longer a decoration to be hung in the dining room or living room. We have thought of other things to use as decoration. Early Years Duchamp was born on July 28, 1887, the fourth child of seven born to Lucie and Eugene Duchamp. His father was a notary, but there was art in the family. Two of Duchamps elder brothers were successful artists: the painter Jacques Villon (1875–1963) and the sculptor Raymond Duchamp-Villon (1876–1918). In addition, Duchamps mother Lucie was an amateur artist and his grandfather was an engraver. When Duchamp came of age, Eugene willingly supported his son Marcels career in art. Duchamp made his first painting,  Church in Blainville, at  the age of 15, and  enrolled in the Academie Jullian at Pariss École des Beaux-Arts. In a series of interviews published after his death, Duchamp is quoted as saying he couldnt remember any of the teachers he had, and that he spent the mornings playing billiards rather than going to the studio. He ended up flunking out after one year. From Cubism to Dadaism to Surrealism Duchamps artistic life spanned several decades, during which he reinvented his art time and again, often offending critics sensibilities along the way. Duchamp spent most of those years alternating between Paris and New York. He mingled with the New York art scene, forging close friendships with American artist  Man Ray, historian Jacques Martin Barzun, writer Henri-Pierre Rochà ©, composer Edgar Varà ¨se, and painters Francisco Picabia and Jean Crotti, among others.   Marcel Duchamp, Nude Descending a Staircase No. 2 (1912). Public domain. ​ Nude Descending a Staircase (No. 2)  deeply offended the Cubists, because although it selected the color palette and form of Cubism, it added a reference to explicit perpetual motion and was seen as a dehumanized rendering of the female nude. The painting also created a big scandal at the 1913 New York Armory Show of Europe, after which Duchamp was heartily embraced by the New York crowd of Dadaists. Marcel Duchamp, Bicycle Wheel (1913). Dan Kitwood / Getty Images Bicycle Wheel  (1913) was the first of Duchamps readymades: primarily manufactured objects with one or two minor tweaks to the form. In Bicycle Wheel, the fork and wheel of a bicycle are mounted on a stool. The Bride Stripped Bare by her Bachelors, Even  or  The Large Glass  (1915–1923) is a two-paned glass window with an image assembled out of lead foil, fuse wire, and dust. The upper panel illustrates an insect-like bride and the lower panel features the silhouettes of nine suitors, shooting their attention in her direction. The work broke during shipment in 1926; Duchamp repaired it about a decade later, saying, Its a lot better with the breaks. DidBaroness Elsa SubmitThe Fountain? Marcel Duchamp, The Fountain (1916). Photographed by Alfred Stieglitz. Public domain. There is a rumor that  The Fountain  was not submitted to New York Independents Art Show by Duchamp, but rather by the Baroness Elsa von Freytag-Loringhoven, another Dada artist who played with gender and performance art and was among the more outrageous characters of the New York art scene. While the original is long gone, there are 17 copies in different museums around the world, all assigned to Duchamp. After Renouncing Art Marcel Duchamp, Etant donnes (1946-1966). Mixed media assemblage.  © Artists Rights Society (ARS), New York / ADAGP, Paris / Succession Marcel Duchamp. Fair use. In 1923, Duchamp publicly renounced art, saying he would spend his life on chess. He was very good at chess and was on several French chess tournament teams. More or less secretly, however, he continued work from 1923 to 1946 under the name Rrose Sà ©lavy. He also continued to produce readymades. Etant donnes  was Duchamps last work. He made it in secret and wanted it shown only after his death. The work consists of a wooden door set in a brick frame. Inside the door are two peepholes, through which the viewer can see a deeply disturbing scene of a naked woman lying on a bed of twigs and holding a lit gaslight. The Turkish artist Serkan Ãâ€"zkaya has suggested that the female figure in Etant donnes is, in some respects, a self-portrait of Duchamp, an idea also put forward in 2010 by artist Meeka Walsh in an essay in BorderCrossings.   Marriage andPersonal Life Duchamp described his mother as distant and cold and indifferent, and he felt that she preferred his younger sisters to him, a preference that had a profound effect on his self-esteem. Although he presented himself as cool and detached in interviews, some biographers believe that his art reflects the strenuous efforts he made to deal with his silent rage and unmet need for erotic closeness. Duchamp was married twice and had a long-term mistress. He also had a female alter ego, Rrose Sà ©lavy, whose name translates to Eros, such is life. Death and Legacy Marcel Duchamp died at his home in Neuilly-sur-Seine, France on October 2, 1968. He was buried in Rouen under the epitaph, Dailleurs, cest toujours les autres qui meurent (Besides, its always the others who die). To this day, he is remembered as one of the great innovators in modern art. He invented new ways of thinking about what art can be and radically transformed ideas about culture. Sources Cabanne, Pierre.  Dialogues with Marcel Duchamp. Trans. Padgett, Ron. London: Thames and Hudson, 1971. Print.Duchamp, Marcel, Rrose Sà ©lavy, and Ann Temkin. Of or By.  Grand Street  58 (1996): 57–72. Print.Frizzell, Nell. Duchamp and the Pissoir-Taking Sexual Politics of the Art World. The Guardian November 7 2014. Web.Giovanna, Zapperi. Marcel Duchamps Tonsure: Towards an Alternate Masculinity.  Oxford Art Journal  30.2 (2007): 291–303. Print.James, Carol Plyley. Marcel Duchamp, Naturalized American. The French Review 49.6 (1976): 1097–105. Print.Mershaw, Marc. Now You See Him, Now You Don’t: Duchamp From Beyond the Grave. The New York Times Sept. 29, 2017. Web.Paijmans, Door Theo. Het Urinoir Is Niet Van Duchamp (The iconic Fountain (1917) is not created by Marcel Duchamp).  See All This  10 (2018). Print.Pape, Gerard J. Marcel Duchamp.  American Imago  42.3 (1985): 255–67. Print.Rosenthal, Nan. Marcel Duchamp (1887–1968 ).  Heilbrunn Timeline of Art History. The Metropolitan Museum 2004. Web. Spalding, Julian, and Glyn Thompson.  Did Marcel Duchamp Steal Elsas Urinal?  The Art Newspaper  262 (2014). Print.Speyer, A. James. Marcel Duchamp Exhibition.  Bulletin of the Art Institute of Chicago  (1973–1982) 68.1 (1974): 16–19. Print.Walsh, Meeka. The Gaze and the Guess: Fixing Identity in â€Å"Étant donnà ©s.† BorderCrossings 114. Web.

Mathematics in motion Research Paper Example | Topics and Well Written Essays - 750 words

Mathematics in motion - Research Paper Example P is the momentum of the moving object and m is the mass of the moving object. The mass of the object remains constant. During collision of the vehicle, momentum is conserved. Car collisions are inelastic in nature. A car tries to absorb the impact of collision by diverting the force. During this type of collision momentum is conserved but the kinetic energy is not totally conserved. The transfer of the kinetic energy is difficult. It is easier to determine the position of an object, if the force is known. The simple way to do this is to double integrate the differential equation of force twice. After the first integration velocity is the yield and after second integration, position of the object can be determined. The method can be utilized to evaluate the trajectory of an object. The method is an easier method that gives an analytical solution to evaluate the position of the object when the force is the function of time (Chemistry.clemson.edu, 1998). The function depicts that the c ollision between the vehicles is fatal due to the gain in the kinetic energy with respect to the increase in the force with respect to time. The function gives that force is directly proportional to the displacement. However, it is also dependent on the time. The three equation of motion are: †¦Ã¢â‚¬ ¦ (1) †¦Ã¢â‚¬ ¦.. (2) †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. ... and the driver accelerates the car with 2m/s2 for 5 second, he will attain a velocity of 11m/s, which is relatively high speed as compared to the initial velocity. In the similar manner if the driver has an initial velocity of 50m/s and driver accelerates the car with 5m/s2 for 10 second, he will attain a velocity of 100m/s that is double the initial velocity. Thus it is important to take care of the speed laws and accelerate the car recommended manner. In other case, if the driver has the initial velocity of 10m/s and driver accelerates the car with 5m/s2 for 10 second, he will cover about 350 meters. In the similar manner if the car is going too fast consider at 100m/s and we have to stop it to 0m/s in 2 seconds. The car has to decelerate at the rate of 50m/s2. If the rate of deceleration is about 20m/s2, the car would take 5 seconds stop. That speed laws are there to control the speed of the vehicle and stop the vehicle in no time. The more the car attains speed, the more time it will require to stop the car. In the similar manner, if the car stops in 5 seconds and decelerate at -20m/s2, it will cover about 250 meters to stop the car. If we want to stop the car in just less than 10 meters then the deceleration required will be -500m/s2, which is what we require in case of stopping the car. In this way, speed should be controlled according to the speed laws. References Chemistry.clemson.edu (1998).  Newton's Equation of Motion. [online] Retrieved from: http://chemistry.clemson.edu/chemdocs/marcusgroup/software/CONCEPT/QMA/fma/fma.htm [Accessed: 6 Dec 2013]. Physics.info (2013).  Equations of Motion - The Physics Hypertextbook. [online] Retrieved from: http://physics.info/motion-equations/ [Accessed: 6 Dec

Swan Ice Arena Case Study Example | Topics and Well Written Essays - 250 words

Swan Ice Arena - Case Study Example Swan Ice Arena is an indoor ice rink that primarily catered to hockey groups. However, in the recent months, the manager, David Swan has opened the ice rink for public skating. Even though public skating was supposed to increase the revenues for Swan but at this point Swan has been unable to profit from the venture despite heavy investment in making the rink public. Public attendance in the rink is low despite Swan’s best effort. Swan has noticed that families and young children visit the area during the weekends and young couples are more eager to visit the rink during Fridays. However, Swan cannot limit the rink to these groups for specific days since he realizes that young children also visit during Fridays. The presence of young children during couple days discourages the couples to visit more often. At this time, Swan is unable to increase the visits and thus revenues have not increased for him despite his investments on the rink.  Swan Ice Arena is an indoor ice rink t hat primarily catered to hockey groups. However, in the recent months, the manager, David Swan has opened the ice rink for public skating. Even though public skating was supposed to increase the revenues for Swan but at this point Swan has been unable to profit from the venture despite heavy investment in making the rink public. Public attendance in the rink is low despite Swan’s best effort. Swan has noticed that families and young children visit the area during the weekends and young couples are more eager to visit the rink during Fridays. However, Swan cannot limit the rink to these groups for specific days since he realizes that young children also visit during Fridays. The presence of young children during couple days discourages the couples to visit more often. At this time, Swan is unable to increase the visits and thus revenues have not increased for him despite his investments on the rink. Evaluating the situation, a few recommendations could be made. Swan would bene fit by limiting Fridays for young couples by restricting the age limit to 14 years. Even though at this point of time, young couples do not visit the area much but when the place becomes known as a couple hangout joint, more people would be willing to visit and revenues would definitely increase. Since Generation Y that Swan at this time is trying to cater relies on word-of-mouth promotion (Perreault and Mc Carthy), Swan would benefit from it. Also Swan could allow these young couples to make song requests so that they are able to participate more fully in the area.

How to Write an Essay :: Free Essay Writer

How to Write an Essay An essay can have many purposes, but the basic structure is the same no matter what. When writing an essay to it may be to argue for a particular point of view or to explain the steps necessary to complete a task. Some of the steps necessary to take in order to accomplish a better essay are by supporting the thesis. For example, that would be brainstorming and organizing information has to be used in order to begin. Secondly support the thesis in the body paragraphs. Lastly when finished revise and edit by adding material. Either way, essays will have the same basic format. If following a few simple steps, an essay almost writes itself. Supplying ideas for the essay are the important part of the essay anyway. When preparing to write an essay brainstorming for ideas that support your thesis statement is one of the few simple steps to follow in order to start the essay. Whether brainstorming on a piece of paper or a few pieces of papers narrow all brainstorming down by restating what is written down or just restate what you have written down to make it sound better. Organize the ideas into an outline, keeping in mind the method or methods of paragraph development (details, examples, reasons, cause and effect, comparison/contrast). Using an outline, begin a rough draft. Make sure that every sentence is directly related to the assigned topic (as stated in your thesis statement). Again, do not stray off the topic! When writing an essay support for the thesis will appear in the body of the essay, which is the "illustrating" part of the paper. In the body, it is very important to show facts about what is going on in the essay and what point wants to be crossed. To do this examples are going to be needed. Being as specific as possible is one of the main things. Give several carefully chosen examples; provide very detailed accounts of them. If the examples are well described, it will be clear to the reader that the writer has excellent reason. When finished with the rough copy, revise and edit it by adding, deleting, rearranging, and substituting material (use a dictionary and a thesaurus). First read the essay over slowly to yourself (or even aloud) and catch any mistakes seen. As well, correct errors in spelling (use the spell-checking feature in word processing program), capitalization, punctuation, subject-verb agreement, verb tense consistency, pronoun agreement, sentence errors, and usage.

Ford Pinto Case

Running head: Ford Pinto Case Study – Was Ford to Blame in the Pinto Case? Taking a Side Mayo Smith, George Deese, Josh Eubank, Mignon Waller, Michelle Stower and Jaime Arnold University of Phoenix Take a Side Bad business decisions can be seen throughout history; however none has stirred such controversy as the error made by Ford Motor Credit concerning the 1971 Ford Pinto. Despite many safety concerns Ford CEO, Lee Iacocca and Ford executives began the production and distribution of the 1971 Ford Pinto. During routine safety tests of production models, it was discovered that every Ford Pinto tested and sustained a ruptured fuel tank during a slow to moderate speed rear end collision. The resulting fireball could cause severe burn injuries and even death to its occupants. Ford engineers designed a solution. By installing a baffle between the gas tank and the rear bumper, the threat of it possibly rupturing was nearly obsolete. These modifications would only have cost $11 per vehicle to complete. After conducting a cost/benefit analysis, Ford estimated that the cost of lawsuits and the amount Ford would have had to pay (estimated at more than $50 million), far exceeded the amount saved ($20. 9 million), by not installing the baffle (De George, R. , 2006). How can a major corporation put a price on human life? Had I been involved in the dilemma concerning the Ford Pinto, I would have somehow convinced Lee Iacocca and the executives at Ford to install the baffle. I would have gone to the press and the U. S. overnment with my concerns over the safety of this vehicle. Iacocca wanted a car that would cost under $2000. Instead of raising the price of the Pinto, the profit margin for Ford could have been decreased. The stakeholders certainly would have agreed considering the safety concerns. It was only going to cost $11 per car which would have been a total of $20. 9 million; a small price to pay considering how many Pintos sold between 1971 and 1978. Installing the baffle would ha ve thrown off the production date, but the defect would no longer be a problem. The defect should have been corrected after the first year of production, however, since it was not the entire dilemma was a terrible business decision (De George, R. , 2006). Corporations more so than individuals, have a moral obligation to keep the public safe from harm. When it comes to making and selling a product, in the case of human safety, money should not be an underline factor in doing what is considered morally the right thing to do. Ford acted unethically when they introduced an unsafe vehicle that eventually caused serious injuries. The Ford Corporation crossed the line when knowingly decided not to make the necessary repairs in the Pinto which would ultimately save lives. Corporations have an ethical obligation to assume responsibility and admit their wrong doing. Did Ford have an internal office where an employee could go and report such wrong doing without suffering retaliatory actions? Whistle blowing was something new in both the corporate and public worlds. How many people knew what was wrong with the Ford Pinto and refuse or were afraid to come forward with their concerns? The obligation not to harm any person primary falls on the responsibility of those who manage the corporation. If other people know about this, they could have had a hand in stopping this. However, other members of the corporation are not morally responsible for the actions of the corporation such as assembly workers, engineers, or office workers. According to University of Phoenix (2009), â€Å"whistle blowing is reporting improper activities to an appropriate person. † If consumers and owners of the Ford Pinto known in advance that the Pinto would explode in low impact crashes and that death was a high factor, the sales would have probably been lower to none which in turn would have been even costly to the Ford Corporation. CEO Lee Laccoca should have thought about the long-term effects of taking consumer trust for granted and avoided the negative repercussions of the Pinto if a recall was issued and handle properly. Ford could have avoided the negative publicity. Meeting obligations is very important in a social environment. Ford was operating on how internal social capital was more important than external capital. Most likely before the Pinto fires Ford had a good reputation as being one of the safest automobile in the car industry. Greed was the motivation behind Ford’s immoral ethical business decisions which resulted in the lost of many human lives. The competition of small cars was emerging and American consumers were very interested in this market. Ford decided to act quickly before they would begin to lose market their share in the marketplace. Ford’s decision had nothing to do with the concerns of the consumers but with the money it was making and their status in society. In 1971, the year the Ford Pinto was released to the public, the organization knew about the potential safety issues the car faced when a rear-end collision occurred. According to DeGeorge (2005), Ford prepared a cost-benefit analysis to determine if it would be cheaper to fix the problem, an exploding gas tank, or wait to pay out possible lawsuits that could occur after the accidents happened. Ford ultimately decided it was better financially to produce a car that was dangerous to the owner. It appears another current automotive company may have followed some of the same practices as Ford did in the 1970s. It was recently made public that there was a safety problem in some of the models Toyota produces. The problem with the Toyota’s cars is a gas pedal that causes sudden acceleration. Although it is still unclear when Toyota discovered the problem with the gas pedal sticking, and how they determined what the next steps would be, Toyota did appear to know about the problem and did not initially do anything to resolve it. In an article written by Rooney (2010) â€Å"Toyota has been criticized for not responding quickly enough to customer complaints about sudden acceleration, which have been blamed for several accidents resulting in injuries or death† (Toyota Recall: What took so long? paragraph 10). It does not matter what decade, or year, this type of scenario happens, organizations have a moral responsibility to inform the customer about any potential danger he or she faces when purchasing a car from the respective company, especially when the flaw is potentially fatal. In both cases, Ford and Toyota should have made it public as soon as they knew about the problem. If these organizations would have made the safety issues known immediately to the consumers, the consumers would have been able to make a well informed decision about the car they were thinking about purchasing; they may have even decided to purchase a different car that was safer. Rational thinkers will not put their lives, or the life of their families, in danger. As a country, America has a government that has implemented consumer safety laws in an attempt to protect the consumers from these types of situations. Reference Tech Republic (2010). Interactive Inc. ‘Steer clear of these 10 illegal job interview questions’ Retrieved March 21, 2010, from http://www. techrepublic. com Linda Klebe Trevino, Katherine A. Nelson (2007). Axia College, Decide What’s Right: A Prescriptive Approach. Retrieved on March 20, 2010 https://ecampus. phoenix. edu/content/eBookLibrary2/content/eReader. aspx De George, R. (2006). Whistle Blowing. Retrieved March 31, 2010 from https://ecampus. phoenix. edu/content/eBookLibrary2/content/eReader. aspx.